Yellow and red logos are bright logos with a warm, sunny, and creative side, just like this next example. Nikon uses the iconic black and yellow color combination from 1949, and the current logo was introduced in 2003. This logo color combination reveals a friendly and bright brand that puts the customer at the center of their interest. The Nikon logo uses yellow as the primary color, paired with a strong contrast of white and black. Yellow is mostly combined with a contrasting color to give it structure and character. The color yellow in design symbolizes the sun, so it’s reminiscent of life, light, and warmth.Ī yellow logo color palette is excellent for brands that want to project a friendly and happy image. Yellow logos suggest optimism, brightness, friendliness, and clarity. If you want to read about a specific color combination, just click on it to jump straight to that section. Whether you use a logo maker or ask for a designer’s help, it’s good to know about this.Ĭheck out this list of 40 color combinations in logos, grouped by the primary color. We curated and analyzed some of the best logo colors to see what color combinations they used, looked into the brand colors meaning, and what we can learn from them. Images source 40 Beautiful Logo Color Palettes to Get Inspired By A Brazilian graphic designer, Paula Rupolo, swapped branding colors on famous company logos to show how much color matters when it comes to our perception of a brand. Not to mention that they are so well imprinted in our visual memory that we think of the brand every time we see something similar. Well-known brands use color combinations and shapes for logos that match their personality and are already a trademark of their company. Moreover, there are logo color schemes that just don’t go with a brand’s personality. You might believe that branding colors are subjective and that there are no terrible color combinations.Ĭombining the right colors is a science that includes everything from design to psychology, so choosing random logo design colors without having proper knowledge can lead to a catastrophic outcome.īut you don’t have to take my word for this-just take a look at the illustration below and see for yourself. Let me start by telling you that bad logo color combinations exist, and they are more frequent than you would think. Triadic color combinations use three colors that are evenly spaced on the color wheel.Ī tetradic color scheme uses four colors that are equally distanced on the color wheel. These are color combinations between colors that are next to one another on the color wheel. This type of color combination uses a primary color paired with black or white.Ĭomplementary color combinations are made between colors that are on opposite sides of the color wheel. To create a beautiful color combination, you can choose one of the following types of color combinations, which are an essential part of color theory: To see how we can create beautiful color combinations, we have to visualize the color wheel. The image above depicts how does the psychology of colors applies to different types of logo design colors and what emotions transmit some of the most famous logo colors. Different color combinations can affect our day to day decisions, such as the items we choose or buy.īranding colors can evoke emotions, help position brands, and make them stand out amongst others. The psychology of colors states that each color represents a different feeling and impacts how we think and behave. What You Need to Know About Color Psychology We’ll also analyze each logo color meaning to help you understand how to choose the best logo color palette. In this article, we’ll look at the best logo color combinations used by some of the most famous brands to help you get the inspiration you need for your next project. Using the right logo color scheme is crucial because it will impact the perception people have about your brand. Colors are one of the most important things to consider when creating your logo.
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